Social Media I

Overview
Welcome adventurer to the Social Media level. You must be sucked into the social media vortex in order to understand how social media works. So prepare yourself to be fully immersed into the social media experience.

What is Social Media?
Social Media is media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues.thumb|300px|right

Distinctions from Industrial Media
People gain information, education, news, etc., by electronic media and print media. Social media are distinct from industrial or traditional media, such as newspapers, television, and film. They are relatively inexpensive and accessible to enable anyone (even private individuals) to publish or access information, compared to industrial media, which generally require significant resources to publish information. One characteristic shared by both social media and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach zero people or millions of people.

Examples of Social Media Websites

 * Social Bookmarking SocialMediaLandscape.jpg
 * Social News
 * Social Networking
 * Social Video and Photo Sharing

Social Media and "Social Authority"
One of the key components in successful social media marketing implementation is building "social authority". Social authority is developed when an individual or organization establishes themselves as an "expert" in their given field or area, thereby becoming an "influencer" in that field or area.

It is through this process of "building social authority" that social media becomes effective. That is why one of the foundational concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participate in the "conversation" in the hopes that you can become a relevant influence in that conversation.

Social Media Statistics

 * Social networking now accounts for 22% of all time spent online in the US.
 * A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009.
 * Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before.

Social Networking Architecture
Social networking is based on a certain structure that allow people to both express their individuality and meet people with similar interests. This structure includes having profiles, friends, blog posts, widgets, and usually something unique to that particular social networking website.thumb|300px|left

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